Senior Frontend Engineer & Web Architect

Hello,everyone!

I'm Paloma Macedo, a Senior Frontend Engineer & Web Architect with 18 years of experience building and modernizing web applications.

Across 50+ projects, some went very well and others, not so much. Technology changes and the path doesn't always go as planned, but the learning stays. I work with cross-functional teams from design, product and engineering, and I use AI as an accelerator in my development process.

18+

Years

Building for the Web

50+

Projects

Across Industries

LET'S TALK

const problem = understand();

const solution = connect({
  design,
  engineering,
  architecture,
  ai,
});

build(solution);

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Professional Experience

Frontend Developer | Product & Architecture Consultant

Senior Frontend Engineer

2024 — Present

REMOTE

Conceive and develop AKTIV+, a digital platform supporting people with Parkinson's, families, and caregivers, grounded in neuroscience and technology.
Structure monorepo and multi-tenant architecture (TypeScript, PostgreSQL, CASL for RBAC/ABAC), adhering to SOLID principles and OWASP security standards.
Design layouts and Design System in Figma, prioritizing motor and cognitive accessibility.
Delivered a B2B subscription model with multi-tenant support for clinics/institutions and expanded international reach through accessibility and i18n.

WX+ | DFTINFO

PROJECTS & CONSULTING

2024 — 2025

REMOTE

WX+ (2025) REMOTE | Branding & Architecture: Created visual identity (logo, colors, typography), defined project architecture, and developed landing page, dashboard, and design system in ReactJS focused on UI/UX. (Stack: ReactJS, TypeScript, Figma, Design System, CI/CD, Technical SEO, i18n).
DFTINFO (2024) REMOTE | Branding & Architecture: Adapted brand identity, defined frontend architecture, and built institutional portal using Astro. (Stack: Astro, TypeScript, Figma, Design System, CI/CD, Technical SEO)

Career Break | Family Care

Full-time dedication to family care.

V.tal

Frontend Developer & Solutions Architect

Oct 2021 — Feb 2023

REMOTE

Worked on solution architecture for legacy systems, mapping and defining technical standards.
Led Scrum ceremonies, mapped security vulnerabilities, and contributed to building the bilingualinstitutional website.

Oi S.A.

Frontend Developer

Sep 2020 — Oct 2021

REMOTE

Migrated the Oi Soluções portal and consolidated 13 products into a unified Jenkins deployment pipeline, accelerating release cycles and reducing error rates.
Delivered technical SEO and URL redirect strategies across pages, preserving search engine rankings.
Documented architecture, aligned deadlines with stakeholders, and collaborated closely with QA to minimize budget-consuming rework.

Elumini, consulting for Oi S.A.

Frontend Developer

Sep 2019 — Sep 2020

ON-SITE

Maintained and evolved Oi's e-commerce platform, implementing new checkout workflows and subscription plan features.
Coordinated and remediated 300+ security vulnerabilities, reducing security risk by 6% within a single testing window.
Enhanced Oi's FAQ search capabilities using Elasticsearch.

Earlier Experience

Frontend Developer

2008 — 2018

ON-SITE | HYBRID

Modernized web applications (portals, e-commerce, institutional sites) for Globo, ECAD, Abramus, Dannemann Siemsen, Instituto Superar, Wooza, and Escola 24Horas.
Migrated monolithic applications to SPAs (AngularJS, Vue, React.js) with extensive regression testing and digital product transitions.
Implemented accessibility best practices (semantic HTML, ARIA, JAWS, Lighthouse), technical SEO, Mobile-First designs, and API integrations.

Education

PUCRS

Postgraduate Studies in Neuroscience and Behavior

2020 — 2021

Instituto Infnet

Degree in Digital Design

2007 — 2011

Technical Skills

Frontend Engineering

React · TypeScript · JavaScript · Next.js · Astro · HTML · CSS · Tailwind CSS

Architecture & Design

Frontend Architecture · Design Systems · Component Libraries · Figma · Atomic Design

Quality & Performance

Testing · Accessibility · WCAG · Core Web Vitals · Technical SEO · Web Security

Backend & DevOps

REST APIs · Prisma · PostgreSQL · Docker · Git · Jenkins · CI/CD

Download CV